live presentations
Crest + Oral-B
Every year since 2006, I’ve led the creative team delivering news about Crest + Oral-B innovations at dental conventions around the country. Each new booth features a theme that conveys science and partnership in the fun, engaging way dental professionals have come to expect from Crest and Oral-B.
As Senior Writer and Producer with Moening Presentation Group, my responsibilities have included:
Overall experience concepting and booth design direction
Writing of all scripts, including interactive demos and a multimedia main theater presentations
Production of all video elements, in collaboration with MPG’s video team
Development of convention social media plans, scripting, and on-site execution
Themes have included “Teaming Up for Great Oral Health” (sports), “Mission Possible: Joining Forces with You for Healthy Smiles” (special agents), and “Destination: Healthy Smiles,” which brought to life how Crest and Oral-B help patients on their journey toward healthier mouths.
P&G Skin Care Brands
P&G exhibits annually at the American Academy of Dermatology convention, aiming to make recommenders out of dermatologists. This multi-brand initiative includes scientific demonstrations and a live presentation featuring multi-source video and audience interaction.
As Senior Writer and Producer with Moening Presentation Group, my responsibilities have included:
Experience and booth design
Writing of all scripts, both for demos and main theater presentations
Production of video elements, in collaboration with MPG’s video team and brand agency partners
On-site coaching of demo presenters and brand ambassadors